In a recent interview with Marie Claire Magazine co-founder Kate Hudson discusses her new chic online retail company Fabletics. Fabletics is an online subscription retail company that sells women’s sportswear as well as accessories. Your first outfit is $25, how can you not try it? During the interview Kate tells us how she is progressively trying to take the all american active wear and turn it into casual wear. If you have to run errands after a workout or maybe go meet up with some friends for a drink, Fabletics is for you. Kate says how the whole company is performance focused to motivate people to get on the healthy and fit train. Most of the time you find the healthier or more sufficient something is the more expensive it is. This model on https://www.instagram.com/fabletics/?hl=en was created so that it would be open to people with the same quality only at a different price.
There are dresses from Fabletics offered with the same performance material. Some of them even have built in bras, that way you can have a more mobile experience moving around. They’re taking concepts from High fashion companies like Alaia that makes dresses snug, and instead making Fabletics with active material that don’t require you to wear spanx or feel sucked in. You can even wear there dresses out on a date night. In the article Kate states “We want people to feel like they’re protected in our clothing without compromising a little bit of sexiness and femininity.” I think it’s great that they are trying to reach a more broad spectrum of people. Kate also says, “Our bathing suits are designed so people can be as active as they can. Most of them are very much performance focused.” You won’t feel uncomfortable while you’re doing yoga on the beach, it’s fabulous!
Read more at http://wwd.com/fashion-news/fashion-scoops/fabletics-to-make-big-push-into-retail-10181356/